A CMA, or Comparable Market Analysis is the standard evaluation
method taught in Real Estate School on the 1st day! It's
a very basic tool used by most Realtors to estimate property
values. It offers a guestimate at best, a simple snapshot
of the market. The lack of detailed pricing analysis can often
lead to properties being seriously over or under priced. When
this happens either the property will sell for less than it's
worth, or it may take many months to sell, if it sells at
all. Either way, the seller suffers.
Absolutely, though it takes a lot more work to complete.
I call the system I've developed the Average True Value
pricing model. When correctly and properly assembled and analyzed,
Average True Value is a powerful tool that helps establish
the accurate market value of your property.
This proprietary system offers a four pillar approach to
pricing. I assemble price and sales data from four different
and separate locations, creating a pricing framework that
is reliable, factual, and achievable. As a result, virtually
none of my listings expire without selling, and my sales price
to list price ratio is one of the highest in the industry.
Firstly, you have objective, independent data to help you
correctly price your home to sell. You won't have to
rely on 'expert' advice from family or friends. Secondly,
other Realtors who are working with buyers, trust my listings
to reflect accurate market values, and won't hesitate
to show your home. Thirdly, when you receive an offer to purchase
from a qualified buyer, we'll have irrefutable data
to support the asking price. This will help you negotiate
a better sale price.
My Average True Value pricing model
will help you select the right market price.
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